While it may not seem obvious upfront, but if you look closely, there is a very strong relationship between technology and fashion. Even though both these industries has seen some massive growth and transformation in the last couple of years, it can be said without a doubt that it has grown together as well at many levels, and helped push each other and create trends along the way.
One of the very popular examples of how fashion and technology are closely related can be seen in the evolution of devices used for listening to music. Starting from the trend of using boom box in the 70s to cassette decks in 80s and then more advanced Walkman, portable CD players and now the iPods, it can be seen and said validly that people experienced a fashion sense in using these devices. More technology is considered fashionable, more popular its use became. And, this is what led to the widespread popularity of the personal music players.
Today, fashion designers such as Anouk Wipprecht are bringing technology and fashion together in an unthinkable way, by designing a dress that paints itself and patent worthy drink-making dress. Another branch of fashion is looking at using technology to create fashion, which is more focused on protecting us such as safety gear for cyclist designed by Anna Haupt and Terese Alstin, and Frontline Gloves designed for firefighters by Ashwin Rajan and Kevin Cannon. The use of recyclable materials for manufacturing fashion clothing is also another trend that is inspired by technology.
How technology and fashion are integrated, and how it supports each other can be seen in how the Google Glass finally got the attention it was looking for. It is a product, which even after being futuristic and highly advanced for its time, was not received well upon its launch. But, this changed once the fashion designer, Diane Von Furstenberg, used Google Glass in her fashion show. The mainstream media picked up the clue, and people were intrigued by the idea of using Google Glass, causing that much-needed interest for the product, which lacked earlier.
One of the famous personalities who has been closely monitoring this synthesis between fashion and technology, and believes it opens the door to numerous opportunities, is Chris Burch. He is a popular serial entrepreneur, who has invested in many different industries, including real estate, fashion, and technology. His career started at a very young age when he was still studying at Itchica College and formed a company named Eye Apparel with his brother Bob, a company that grew to be valued at $165 million before he sold off the company.
At present, he is the CEO of Burch Creative Capital, which is an investor firm that is guided by his entrepreneurial values and looks out for lucrative opportunities in the market to invest in. He is a visionary in the business field and has invested in many start-ups that are thriving businesses now.