Adam Goldenberg – TechStyle’s Success, Rebranding, and future of Fashion Industry

Adam Goldenberg entered the world of entrepreneurship as a teenager. He became the youngest chief operating officer of a publicly traded firm and later became the co-founder and co-chief executive officer of JustFab Incorporation, the parent company to the famous fashion brands Fabletics, JustFab, FL2, ShoeDazzle, and Fabkids. In just seven years, JustFab has experienced tremendous growth. Today, it has a labor force of over 2000 people and annual sales of $650 million. With these figures, JustFab has been labeled as one of the fastest growing fashion companies in the world.

Adam Goldenberg attributes this growth and success to a number of factors namely;

  • Its ability to build brands on the Internet as well as in high growth categories.
  • Its membership model that helps creates a unique commitment between JustFab and its customers. The model has given birth to a mutually beneficial relationship.
  • A fantastic customer experience where JustFab is continuously aiming at exceeding the expectations of its customers.

Adam Goldenberg and Don Ressler decided to change the name of their company from JustFab to TechStyle. They arrived at this name after deciding to bring big data and programming into the operations of the company. Adam Goldenberg’s emphasis on technology does not come as a surprise. It is just a natural thing seeing that he has been a serial tech entrepreneur from the tender age of 15 years. At 17, Adam sold his company; Gamers Alliance to Intermix and 20, Intermix offered him the COO position.

Adam Goldenberg was recently invited to an interview with CNBC. The discussions surrounded the management’s decision to change the company’s name from JustFab to TechStyle Fashion Group and the future of the fashion industry. He attributed most of the improvements to the brand’s membership model to the feedback the company receives from the subscribers. The co-CEO said that one of the reasons why TechStyle stands out is because it focuses on building brands rather than just selling.

Just recently, Adam Goldenberg happily announced the $1 billion valuations of Techstyle Fashion Group. Adam believes that the new assessment will be instrumental in cementing the brand’s place in the fashion retail niche. The co-CEO does not only take pride in attaining $1 billion but is also proud of the people who have tirelessly gotten the company where it is today. Adam Goldenberg is confident that Techstyle is just about to fill the void that will be vacated by the conservatives such as Abercrombie and American Eagle.

Adam Goldenberg believes that in as much as the majority of current brands were established over 30-40 years ago – way before the rise of TechStyle; there is still an opportunity to raise brands via the online subscription and sales model speedily.