Lori Senecal was recently named a partner at K. Bond and Partners. The new appointment leaves her position as president of McCann-Erickson vacant. She joins the new firm as a chief executive officer in addition to being named as partner. The founding partners of the firm, Mr. Kirshenbaum and Bond will take a backseat and concentrate on incubation of new ventures while Ms. Senecal will take charge of the daily management of the company. Ms. Senecal replaces Aaron Reitkopf, who was CEO for two years at the agency that manages marketing accounts worth $700 million for multinational firms like BMW, Panasonic and Diageo. The firm has 300 employees in its work force. For more details visit Fast Company.
According to cpbgroup the company said that it was hiring Ms. Senecal due to her experience, a high level of expertise and a wide breadth of knowledge. It hopes that her input will enhance both effectiveness and reputation of the firm as well as its clients. Lori’s departure has increased the woes at McCann’s pioneer U.S office, which has had a rough year after losing key accounts it held for Microsoft. McCann’s other client, General Motors, has been in a crisis too. Her replacement will be internally recruited. Before her appointment as president of McCann, she was serving as McCann’s chief innovation officer and also global director of the firm’s content integration. Ms. Senecal is lauded for infusing youthful energy into McCann and increasing its stand in the global marketing world. Check out inspirery.com to see more.
Lori Senecal’s Profile
Lori Senecal is an experienced and highly qualified company executive with excellent track record of excellent leadership and success. She is a graduate of McGill University and former president at the McCann Erickson new office in New York. Ms. Senecal has worked at Coca-Cola as well as Xbox, where she was instrumental in creating successful and catchy advertisements. Lori Senecal is well known for her innovative and creative ideas. She has delivered excellent and innovative work for several high profile clients including American Express, Vanguard and HomeGoods. Ms. Senecal is also known for coming up with unique adverts and has a high ability to focus on the challenges she is faced with.
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CEO of advertising firm, Mullen Lowe, Jose Borghi, says that while women are reaching new heights of success in the professional settings, much works still needs to be done. He points out that the gender gap in pay and relations has improved significantly over the past decades in both Brazil and the rest of the world. Still, discrepancies exist between the two genders. Mr. Borghi believes it is a remnant of the machismo that existed in Brazilian society.
Jose Borghi says that the success of women should be applauded and built upon to create more success. He points out a survey that was completed almost three years ago by the research group, Data Popular on the portrayal of women in advertisements. The study found that about 56% of respondents said that marketers did not portray real life women in ads. This is a worrying statistic says Jose Borghi.
Women are a major customer of all kinds of products and services. They represent roughly half of the total population of Brazil. In response to these figures, some Brazilian advertising companies have responded by altering their image of women in ads to better reflect their real life counterparts. Jose Borghi says that this is a step in the right direction and a good thing. When women are more accurately portrayed by marketers, then they are more likely to build a closer relationship with their female client base.
There are also other benefits to placing women in ads and making them fit with the real life woman in Brazil. By empowering Brazilian women in advertising campaigns, women are said to benefit on all levels of Brazilian society. Featuring women in ads and displaying them more realistically can boost the status of women in society and help shatter machismo in Brazil.The communication and advertising sector where Jose Borghi works in, he says is remarkably progressive. Women hold just as much leadership positions in the marketing and communications field as men do. The Mullen Lowe Brazil CEO says that his industry is a bright spot for women. In many other fields such as finance and law, for example, women make up a tiny proportion of the executives despite holding more education overall than men do.
Jose Borghi believes that women should be payed equal wages for the same work. This is unfair to women and hurts society. When women suffer, the entire society suffers. When women are strengthened and are empowered then society benefits. The marketing industry is taking steps to empower women and has opened up many pathways for successful women. That is something Jose Borghi is proud to be part of.
Jose Borghi is the man behind high-profile campaigns like the Mammals Parmalat. He founded one of the most prominent advertising enterprises in the business- Mullen Lowe Agency.As a young man in junior high school, Jose didn’t even know which career to pursue. That changed when his sister asked him to accompany her to the Castro Neves Theater to watch a performance. The presentation turned out to be TV commercials that received accolades at Cannes Film Festival. This is what inspired Jose, and he quickly knew he would venture into advertising as his career, although he hardly predicted that he would win a Cannes award in the future.
Jose Borghi was born in Presidente Prudente. He graduated with an Advertising degree from PUC-Campinas. Jose also worked for other successful agencies such as Leo Burnett, Talent, and FCB. He opened his company alongside his partner, Erh Ray but later sold the firm to Lowe in December 2006. The name of the company became Borghi Lowe with the two partners sharing the presidency.
Borghi Lowe later entered into new mergers and changed its name to Mullen Lowe Brazil. Here, Jose is dedicated to the creativity and innovation sectors. According to him, creative advertising attributes its success to the persistence to go after what you want. At a very early age, Jose Borghi realized that no one was going to give him anything and that nothing would come by luck, grace or fate. He understood that if he didn’t put in his own effort, then it would just be hearsay.
Throughout his career, Borghi has worked with great advertisers of the advertising sector such as Asia Motors, Kellogg, Honda, Delta Airlines, April, Leaf Group, American Express, Alpargatas among others. These works gave birth to campaigns that have defined the public memory and history of Brazilian advertising, such as the memorable “It’s Love” the Sazon as well as the “Mammals” Parmalat.
With his regular works and talent, Jose Borghi has earned an outstanding reputation in the advertising industry and the admiration of other ad agencies. He is currently considered to be in the list of 20 most powerful advertising in Brazil. According to a survey carried out by IBOPE, Jose’s agency is one of the largest advertising companies in the country.