Friendly, unique or even attentive. Feeling like you have just returned from a house of friends or family, being valued for coming in and just being different than the ordinary businesses around you.
Smart Advertising for Fabletics
As the advertising and sales pioneer St. Elmo Lewis said: “The mission of an advertisement is to attract a reader” and picking out three good values that represent the company and later establishing conducting business that supports these values can be very helpful in the journey of branding or re-branding a business. It is useful when new products come out.
One of those aspects that should not be taken lightly and definitely shouldn’t be treated like a joke. Surely, people wouldn’t treat something as important as a joke you say? Well, there have been hiccups and examples in the world of branding.
Creating a meaningful relationship with clients and make it long-lasting will raise the value of the brand, so make the values understandable for the customer base.
Nothing else but the experience and happiness of your customers matter in the end. The way they feel when they interact with your business and the overall experience people take away once they leave will define the brand for them.
Personal Brand for Everybody Not the Few
That is exactly what brands like Fabletics have done with their product. Launched in 2013 Fabletics have been upping their game all the time. Katie Hopkins for most people is just an actress, and she doesn’t have a business degree.
But she was involved in every single aspect of creating the brand and enjoys the 200% rise in revenue. It equals 235 million dollars.
More than one million paying members appreciate the brand now. They have created stylish sportswear from quality materials. The positive reviews are still coming in, and it is one of the driving aspects of any good business. It attracts new clients as well.
People read reviews way more than they used to. Advertising is changing as an area that business needs to put some money in. A good business also means building relationships with the customers, and Fabletics so far are doing a good job of it.
The Interaction Matters
Their website is easy to use, and it even has a little Life Quiz people can fill out to find which kind of Fabletics outfit suits them. There are different options for different amounts of exercise, so picking the right one is easier this way. This little interactive thing makes shopping slightly more enjoyable. Companies that create this back and forth game for their customers are the ones moving the market.
People come back because they enjoy this kind of personal approach and value the high standards the company set out to follow. Kate Hudson set out to create athleisure sportswear she would love to use herself. It is always a more personal approach, and customers value that.
Many companies scoff at spending money on that kind of bonding, and it probably wouldn’t work in a massive factory. However, smaller businesses who are trying to present to values should look into investing money in something the whole team can do together.