One thing that can be said about the fashion industry is that it is for the most part meant to be experienced in stores. While online is passable, the internet has a ton of disadvantages. For this reason, Fabletics has taken its online experience to the physical markets so that people can actually touch and try on the products for themselves. For one thing, there are no fitting rooms on the internet. Instead, people have to make sure that they are working with other methods of finding out whether clothes fit them or not. The only thing is that the sizing is inconsistent among different clothing sources.
In order to bring more people into the company, Don Ressler has decided to open up physical locations for Fabletics so that more people will be interested and encouraged to shop there. For one thing, Fabletics already has tons of unique items. This is going to capture the interest from many people. When people take the time to get what they can from Fabletics, they can actually find a well fitting item that they like and impress others and themselves with the outfit they put together.
One of the areas that Don Ressler is making sure is in top order is the online presence. Given that the company is an online only store, Don is making sure that he is handling all of the aspects of the marketing. He works to make sure that his company is not only reaching out to new customers, but is also keeping the current customers that they have with new marketing techniques.
One thing that can be said for Fabletics is that they are doing their own marketing. They are not relying on marketing and advertising companies to do their advertising for them. There are a few things that advertisers are not doing. Don has decided to make marketing for Fabletics to be somewhat interactive. Customers do not want to be told what they should want or buy. They prefer to be asked and consulted about their preferences. Then when they visit the stores and see that they are being listened to, they will appreciate the services.
Find out more about Don Ressler: http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8