Evolution of Smooth lip balm exploded onto the lip balm scene, and this little sphere outdid the old school chap stick. Chapstick has long been the staple of the lip balm aisle, now faced fear competition. The colorful orbs with honeydew and watermelon flavors took over the scene. EOS lip balm ended up in the hands of celebs like Kim Kardashian and Christina Aguilera and on the covers of Allure and high end beauty magazines.
Sanjiv Mehra, CEO and co-founder of EOS, tapped into a growing market and kept up with the trends. The market was demanding organic and natural products, and EOS delivered. Jonathan Teller, Craig Dubitsky, and Sanjiv Mehra looked for a market that was ready for change. The lip balm market was stagnate with very few innovative products. Burt’s Bees and other products had been developed but they were still reminiscent of Chapstick. EOS delivered a totally new product. Their goal was to create a product to engage all the five senses and they succeeded.
Their research team discovered that lip balm was being developed as a unisex product but in reality, it was mostly used by women. They decided to make a product geared towards women and to appeal to their senses. It worked. EOS grew and grew rapidly. Try the products today! EOS lip balms are now being sold on Lucky Vitamin and ULTA. Also check out: http://www.ebay.com/bhp/eos-lip-balm.