Jose Auriemo Neto is Steering JHSF to become the Largest Player in the Brazilian Real Estate Industry

Today, JHSF Participacoes SA is one of the biggest companies in Brazil. With an estimated market value of $3.2 billion, it is the leader in the country’s luxury and real estate industry. The listed company on the Sao Paulo stock exchange has also completed an enviable 6 million square meters of real estate projects and employs an estimated six hundred people. The company’s dominance in the industry is comprehensive given the fact that the company is active in residential and commercial real estate development, shopping center development and management, luxury hotels and restaurants and an international executive airport.

In the last few years, JHSF has come to be known for making some of the most unconventional moves in the industry. The risk has been worth it, however, as almost every unconventional decision the company has taken has paid the company great dividends. In fact, the company’s continued growth despite harsh economic conditions that have recently hit Brazil is as a result of the unconventional strategies applied by the company that have acted as a safety cushion.

Many of the unconventional but successful decisions taken by the company have come while it is under the stewardship of Jose Auriemo Neto. Mr. Neto is the current Executive Chairman of the company and had until 2016 served as its chief executive officer. He has an engineering degree from Sao Paulo’s Fundacao Armando Alvares Penteado (FAAP) University and has also completed a business administration course at Faculty Arthur Sá Earp Neto (FASE). He joined JHSF in 1993 and quickly rose up the ranks to become the company’s CEO in 2003 and Executive Chairman in 2011 and learn more about JHSF.

In 1997, Mr. Neto helped create the company Parkbem. The parking company was the first under JHSF’s service department. A year later, he took on another drastic move as he launched JHSF’s shopping center business by entering into an agreement to develop and manage Shopping Santa Cruz. Taking advantage of the company’s presence in the shopping center business, in 2009 he also got into a number of partnership agreements with Jimmy Choo, Pucci and Hermes to launch JHSF into the retail business.

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