Jose Borghi is the man behind high-profile campaigns like the Mammals Parmalat. He founded one of the most prominent advertising enterprises in the business- Mullen Lowe Agency.As a young man in junior high school, Jose didn’t even know which career to pursue. That changed when his sister asked him to accompany her to the Castro Neves Theater to watch a performance. The presentation turned out to be TV commercials that received accolades at Cannes Film Festival. This is what inspired Jose, and he quickly knew he would venture into advertising as his career, although he hardly predicted that he would win a Cannes award in the future.
Jose Borghi was born in Presidente Prudente. He graduated with an Advertising degree from PUC-Campinas. Jose also worked for other successful agencies such as Leo Burnett, Talent, and FCB. He opened his company alongside his partner, Erh Ray but later sold the firm to Lowe in December 2006. The name of the company became Borghi Lowe with the two partners sharing the presidency.
Borghi Lowe later entered into new mergers and changed its name to Mullen Lowe Brazil. Here, Jose is dedicated to the creativity and innovation sectors. According to him, creative advertising attributes its success to the persistence to go after what you want. At a very early age, Jose Borghi realized that no one was going to give him anything and that nothing would come by luck, grace or fate. He understood that if he didn’t put in his own effort, then it would just be hearsay.
Throughout his career, Borghi has worked with great advertisers of the advertising sector such as Asia Motors, Kellogg, Honda, Delta Airlines, April, Leaf Group, American Express, Alpargatas among others. These works gave birth to campaigns that have defined the public memory and history of Brazilian advertising, such as the memorable “It’s Love” the Sazon as well as the “Mammals” Parmalat.
With his regular works and talent, Jose Borghi has earned an outstanding reputation in the advertising industry and the admiration of other ad agencies. He is currently considered to be in the list of 20 most powerful advertising in Brazil. According to a survey carried out by IBOPE, Jose’s agency is one of the largest advertising companies in the country.