Ad Week reports Lori Senecal is the Global CEO for advertising at one of the craziest advertising agencies in the world. Crispin Porter + Bogusky is headquartered in New York City and is otherwise referred to as CP+B. It is an advertising agency full of avant-garde artists, scientists, heavy-metal drummers, aspiring guitarists, engineers, snowboarders, architects, problem solvers and everything in between.
It is under Lori Senecal‘s guidance that this global advertising agency grew to 800 employees worldwide. She carved the business in her own image, learning how to make this booming advertising agency grow through her experience as a little sister.
As of the youngest sibling, Lori had to work hard to carve her own unique identity within her family. She claims that her siblings are incredibly talented people as well, and this taught her to differentiate. She had to learn to differentiate herself from her siblings in order to stand out. It is her early life struggle to define her own identity that has taught her so much on how to be an effective leader.
And what better way to utilize the skills of carving out a unique identity and differentiation than at an advertising agency. It is her drive to work as hard as she possibly can to create unique identities that has allowed her to establish the fact that the status quo is not sacred. The companies that she consults for should not be afraid to tear down everything that they have done previously in order to make way for the new.
Some of the biggest companies in the world trust her ability to reinvent and differentiate, including Victoria’s Secret PINK, American Express, BMW, HomeGoods, TE Connectivity, William Grant & Sons, Simmons Bedding Company, Boar’s Head, Harman, and Vanguard.
Lori encourages her employees to dive right into their client’s product experience. She wants her advertising agency knowing everything about what their clients are trying to sell. It is complete immersion. And her company is not afraid to completely reinvent the wheel in order to make the customer experience even better. It’s what makes Lori Senecal one of the most unique CEOs in the world.
To know more about Lori, follow her on Twitter.