Lori Senecal was made CEO of CP+B during the Global Infiniti Awards. She has worked with the company for one year now and has shown an aggressive business effort. The firm is highly interested in global expansions. It has current plans to expand to other areas of the continent such as China. With the Infiniti awards, the expansion is now very likely. Lori also works as the CEO of another firm known as MDC. She has helped out with the marketing and advertising strategies of the two companies. Lori Senecal is always excited about her leadership position at CP+B. She looks forward to becoming involved in the agencies growth on a global scale. She feels that the firm has a team of talented professionals. She knows that she has the right team to make a significant difference in the company.
Lori Senecal has in the past held several positions as CEO and executive of different companies. She is known for serving as an executive of KBS. She served in the company as the global chairman of the enterprise on Twitter. She was also the CEO of MDC at that time. During her serving as CEO, she oversaw the company’s expansion to global markets. That is why she is currently in charge of the global growth of CP+B.
Before becoming the CEO of CP+B, Lori Senecal served as the CEO and president of MDC Partner Network. She held this position for two years. She played a lead role in the company’s exclusive business strategy. She formulated a business plan that helped the company grow through a network of cross collaboration. She also served as the global chairman of Kirshenbaum Bond Senecal and Partners on adweek.com. She aided in the expansion of the firm and increased its employee base. At the start, the firm had 250 employees. It grew to become an international agency that has over 900 employees. She has worked in the advertising section of the industry. Her job is to make her business aware to clients and convince customers to do business with her. See: http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html