Nathaniel Ru has been a believer that you can eat healthy while still being fulfilled by the choices in green foods, and you can have balance in your life without having to eliminate the meat foods. That’s why his company, Sweetgreen has become a new phenomena in the restaurant industry across the nation.
Sweetgreen has put together a menu of salads, soups and various juices and yogurts that are available at their various restaurant locations, and most of the products are purchased from local farmers and merchants.
Nathaniel Ru has been interviewed by various business and education outlets to talk about what makes Sweetgreen special.
According to Crunchbase, Nathaniel Ru told one outlet at Penn University that he believes everything he does should be bigger than himself or his fellow CEOs Jonathan Neman and Nicolas Jammet.
He says every decision the company makes is going to have a lasting impact, and that should be one that will strengthen customer relations and serve the community at large.
Ru also wants every customer that comes through Sweetgreen’s doors to have an authentic experience that includes not only great-tasting food, but truly happy employees surrounding them and attention to each of the customer’s small needs.
Nathaniel Ru and his friends began to pay attention to healthy eating while they attended Georgetown University because they noticed most cafeterias on campus didn’t have alternatives to normal high-fat foods.
As part of their business studies, they decided to explore a healthy eating restaurant startup on campus and soon they acquired some funds to do it.
It was quite small and they had to work hard to attract customers to their small shop, but after surviving the winter of 2007 they began to feel they could build the company into something big.
They soon started receiving contributions from family and friends and they decided to open more Sweetgreen locations.
An idea that Ru and his friends had for marketing their restaurants was through music, and that was the beginning of Sweetlife. The music festival has been held outside various Sweetgreen locations in DC and across the east coast, and it’s helped attract young people to the restaurant.
But they’ve also rolled out an app that has helped Sweetgreen become somewhat of the Uber of restaurants and has made for quick ordering.
Ru, Neman and Jammet often visit Sweetgreen local stores and work alongside other employees so that they feel treated like family.